The work to prioritize
We promote the types of projects and services you want to grow.
CONSTRUCTION AND TRADES
Your construction advertising, managed for you.
Promote your services in the areas you serve. We prepare and manage your campaigns while you focus on your projects.
Book my discovery call
For local businesses
Residential construction · Renovation · Skilled trades
YOUR PRIORITIES
Campaigns designed around your next projects.
Your advertising should reflect the work you want to take on and your capacity to handle new inquiries.
The areas to reach
We identify the cities and regions to target within your service area.
The right time to advertise
We plan your campaigns around your seasonal demand and availability.
Strategy · Creative · Management · Reporting
WHAT WE TAKE CARE OF
You’re on the job. We take care of your campaigns.
- 01
A strategy we define together
Your goals, audience, platforms and budget.
- 02
Ads you approve
We prepare the messaging and campaigns before they go live.
- 03
Ongoing campaign management
We monitor the data and adjust campaigns as they develop.
- 04
Results you can understand
Reports that explain what’s working and what comes next.
SUPPORT FROM SMB ESSENTIALS
Why choose SMB Essentials?
Support that lets you delegate your advertising while keeping track of your messaging and budget.
Built around your business
A strategy that reflects your priorities and available budget.
Fees explained from the start
Management fees and your media budget are shown separately.
You stay informed
You approve the messaging and know what comes next.
THREE LEVELS OF SUPPORT
Compare management packages.
Monthly management fees, with your ad budget paid separately. Explore what’s included to compare the levels of support.
WHAT’S INCLUDED · Essential
- Setup: accounts, pixels, objectives
- Ad copywriting in French and English
- GA4 conversion tracking (basic)
- Automated monthly report
- 1 hr of guidance per month
Recommended media budget
Up to $1,500 / month
Paid directly to the platforms, in addition to management fees.
Book my discovery callWe’ll confirm which package fits your needs together.
WHAT’S INCLUDED · Essential Plus
- Retargeting + A/B testing (ads)
- Ad copywriting in French and English
- GA4 conversion tracking
- Monthly report + monthly call
- 2 hrs of guidance per month
Recommended media budget
$1,500 to $4,000 / month
Paid directly to the platforms, in addition to management fees.
Book my discovery callWe’ll confirm which package fits your needs together.
WHAT’S INCLUDED · Essential Performance
- Lookalike audiences + full A/B testing
- Ad copywriting in French and English
- GA4 + custom events
- Real-time Looker Studio dashboard
- 3 hrs + quarterly strategy review
Recommended media budget
$4,000 to $8,000 / month
Paid directly to the platforms, in addition to management fees.
Book my discovery callWe’ll confirm which package fits your needs together.
600 $ setup fee3 months initial commitmentAd budget extra
THE FIRST STEP
Let’s explore how advertising can support your business.
An initial conversation about your goals, your market and the budget to plan for.
BEFORE WE START
Frequently asked questions
Is the advertising budget included?
No. Management fees cover our services. The media budget is paid separately to the platforms.
Can you target the cities I serve?
Yes. Together, we identify the cities and regions to prioritize based on your services, capacity and the advertising platforms’ options.
What does my package include?
Depending on your package: setup, ad copy, targeting, optimization and reports. We agree on the number of platforms and reporting frequency before we start.
What happens during the first call?
We discuss your business, goals, audience and budget. Then we assess whether our service is a good fit and explain the next steps.